I've devoted most of my professional life to working with organizations that empower women and create access to financial services or markets through technology. 

Strategy, Design Thinking, Marketing, and Innovation 
 
 

Featured Work

 

Creating the Go-To-Market Strategy for B2B Software in Financial Services

As Product Marketing Manager, I led the go to market strategy for a new software for financial advisors. Educating all stakeholders was a central part of this launch strategy.

Using Diversity and Inclusion to Fuel Innovation in Financial Services

I co-developed the Diversity, Inclusion and Innovation Program at a multi-billion dollar investment firm. The program targeted three key audiences: Employees, Advisors and Investors. Our team worked with these audiences to co-create strategic programming that revolved around the three pillars Connect, Learn and Grow. The program resulted in increased communication across business units and an increased focus on women investors.

Research: Examining Design Management's Role in Alleviating Poverty 

While at Pratt Institute acquiring my Masters, I conducted a year-long research project on Design Management in Economically Impoverished Communities, covering three case studies across the globe and traveling to Pakistan to work with women craft entrepreneurs.

 

 
Get in touch.
 

Other sites

Graphic Design Portfolio
ShopRubina.com
GiveGoodMarket.com

The artwork pictured above is by the artist SWOON. She is a badass and you should check her out.